![]() Real world prices should be made clearer. ![]() During research for our Rip-off Games Report, many told us they have been left upset that a purchase is not worth it – but only ‘after the fact’. In-game purchases are also sold with virtual currency, which makes it hard for children to work out the real-world value of items being marketed to them. Children and young people are even more susceptible than adults to these pressures, due to immature or not fully-developed controls over impulsive behaviours. ![]() Games are aggressively marketed and sold – while many ‘dark nudge’ techniques put psychological pressure on children to purchase in-game items, from pop-ups to time-limited ‘buy now’ countdowns. Monetisation in online games does not always have children’s best interests at heart. ![]()
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